Ready for summer 2012, Zalando has launched its very first own-label collection, which takes its inspiration from the latest catwalk trends. To celebrate the launch, Zalando hosted a three day pop-up store in the heart of Berlin, German, where the brand is based, exclusively showcasing the items. Now, though, the Zalando Collection is available from the Zalando website.
Zalando is already one of Europe’s fastest growing online shops for fashion and shoes. Now, it is making its own waves in the fashion world. Designed and developed by Zalando’s in-house creative team, the new Zalando collection channels all key trends for spring/summer 2012 including ethnic and global prints, 1950s inspired retro pastels and 90s neon brights – along with all the accessories a girl could wish for, including a selection of shoes and handbags to match. In its first season, the Zalando Collection comprises of 50 designs and an accessories range which has 80 pairs shoes and 20 handbags.
The collection boasts clean cuts and modern shapes, translating catwalk styles into looks that you will want to wear every single day. Pieces from the range include pale coloured summer parkas in blue and grey, together with polo dresses to embrace the current Sports Luxe trend and chunky knits if the summer weather takes an inclement turn - which it often can.
The Zalando Collection also features many staple pieces of a girl's wardrobe.
Zalando offer free UK delivery and returns on all items.
Also chec out the new Bernadett Penkov capsule collection “Bernadett Penkov for Zalando Collection”. This designer collaboration between Bernadett Penkov and Zalando showcases a multi-faceted range of dresses with asymmetric cuts and clear lines, in neutral nude and colourful neon colours. Bernadett Penkov, a fashion designer who is also based in Berlin, studied at the internationally renowned fashion school ESMOD and is a very successful high fashion designer, who has shown collections at both the Paris and the London Fashion Weeks.