BCBG is an abbreviation of the French phrase "Bon Chic, Bon Genre" which means "Good style, good attitude" and the brand was created by the designer and business man Max Azria in 1989. The brand specialises in sophisticated and elegant skirts and dresses made from silk, cotton and other materials. Typical designs include bandage skirts, silk cocktail dresses and ruffle dresses and skirts.
The BCBGMAXAZRIA brand is becoming increasingly popular, as the styles are of a high quality, yet are attainable. Celebrities who have been seen wearing BCBGMAXAZRIA include Rihanna, Lindsay Lohan and Kate Bosworth.
BCBGMAXAZRIA's top and most exclusive brand which contains an exclusive collection of couture gowns was launched in February 2004 under the Max Azria Atelier label. The gowns designed for this collection are opulent and elegant one-of-a-kind gowns for celebrity clients to wear at red-carpet events. Sharon Stone, Halle Berry, Demi Moore, Beyoncé Knowles, Lucy Liu and Fergie have all graced the red carpet wearing their Max Azria Atelier gown.
Note that BCBG Max Azria also own the Herve Leger brand.
my-wardrobe.com have a collection of BCBG Max Azria dresses, skirts, treggings and cardigans online.
Although based in the UK, my-wardrobe.com offers worldwide delivery.